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Coca-Cola идет в алко индустрию?
Coca-Cola and Jack Daniels owner Brown-Forman (BF-A, BF-B) announced an agreement in late June 2022 to distribute the Jack & Coke canned cocktail. The product, which channels a favorite drink ordered at bars for decades, contains about 5% alcohol and comes in full-sugar and zero-sugar options.
Earlier in 2022, Coca-Cola inked a deal with beer and wine maker Constellation Brands (STZ) to distribute alcoholic Fresca.
And then around the same time, Coca-Cola also unveiled a deal with Molson Coors to roll out Topo Chico hard seltzer.