"Don't shoot the ****ing dog!" — Public relations experts visits the local police department to try to fix its image⁠⁠

Public Relations

public relations - the business of giving the public information about a particular organization or person in order to create a good impression

resurrect - to bring back into use something such as a belief, a practice, etc. that had disappeared or been forgotten

nickname - an informal, often humorous, name for a person that is connected with their real name, their personality or appearance, or with something they have done

constitutional - allowed or limited by the constitution of a country or an organization

an officer of the law - a person who has the power to enforce the law, like a police officer or sheriff

plastered all over the news - a story or photograph that is given a lot of attention in the media

traumatize - to shock and upset somebody very much, often making them unable to think normally or continue with their normal life

rapid-fire q&a - questions and answers that quickly come one after another

carbon-based lifeform - most of the life on Earth, made of us carbon bonded with other elements, especially oxygen, hydrogen and nitrogen

Discuss

What do you know about public relations? Do you think you'd be a good public relations person?

What two aspects of public relations does this video cover?